People Awareness

Freedom through equality and accountability


The first significant sign of this worldview was the French Revolution. Further signs showed up in the 19th century with an increasing interest in humanitarian ideas and reforms such as the abolition of slavery. Around the beginning of the 20th century women were given the vote and a few decades later they could stand for election

The worldview of People Awareness represented a major transformation in our collective psychological development. Central to this worldview was the concept of inclusivity through equality, and the ‘demonization’ of privilege – all the aspects of elitism that were present in State Awareness, National Awareness and Wealth Awareness. The worldview of People Awareness went a long way towards taming the male ego but reducing the gender gap is still a work in progress in some nations operating from the worldview of People Awareness today; in others it is well advanced.

The influence of the aristocracy and wealthy elites that was present in the worldview of Wealth Awareness began to wane. Class systems began to dissolve, and universal education became the norm. At a geopolitical level, the former colonies of European nations were granted independence and given equal status in the United Nations.

Through the influence of People Awareness, increasing recognition was given to the rights of indigenous peoples, and nations became more willing to accept refugees who were being oppressed in nations operating from State Awareness. Nations operating from the worldview of People Awareness were more generous in sharing their wealth with less fortunate nations than the nations operating from Wealth Awareness.

How the worldview of People Awareness shows up today

The focus of the worldview of People Awareness is freedom through equality and accountability. People Awareness attempts to correct the inequalities between the elites (the rich) and the masses (the poor) by focusing on social welfare programmes that give emphasis to satisfying citizens’ survival, safety and security (deficiency) needs, thereby giving everyone the opportunity to focus on their individuation and self-actualization (growth) needs.

Governments in nations operating from the worldview of People Awareness are usually made up of political coalitions, with members of parliament elected through proportional representation. Compared with the worldview of Wealth Awareness the political parties are much less polarized. To a large extent all parties in nations operating from the worldview of People Awareness have the same central focus – creating freedom and equality through social welfare programmes, restraining the adverse impacts of free market economics and promoting conscious capitalism. In the worldview of People Awareness progress is measured through Gross National Happiness (GNH) per capita, rather than Gross National Product (GNP) or Gross National Income (GNI) per capita.

In this worldview, political correctness – the avoidance of language or actions that exclude, marginalize or insult minorities or groups of people who are disadvantaged or different – is the essential condition for proper relations. Everyone’s voice and everyone’s aspirations are considered important. Conflicts are avoided, and dialogue is used in resolving disputes. Societies operating from People Awareness solve problems by working things out together to discover what is best for the common good. Consensus is important because harmony is valued.

Gender equality and racial equality is regarded as important in People Awareness. There is a strong focus on the needs of the family: a long leave of absence for parents during the first year of life of a child, free kindergarten attendance, shared male and female participation in childcare, an equitable distribution of labour at home and a better work–life balance for both women and men. As a result of all these policies, there are more women who are economically active in nations that operate from the worldview of People Awareness.

As far as justice is concerned, instead of punishment being regarded as retribution, in the worldview of People Awareness it is regarded as an opportunity to focus on the rehabilitation of wrongdoers – helping people who have broken the law to reintegrate into society. Capital punishment has been abolished in nations operating from the worldview of People Awareness.

There is no racial, religious or ethnic discrimination in nations operating from the worldview of People Awareness. Significant attention is given to the protection of animals – domestic and wild.

In the worldview of People Awareness, there is a shift in emphasis in education from reading, writing and arithmetic to emotional intelligence and relationship management.

Health and healing in the worldview of People Awareness is strongly orientated towards alternative, non-invasive natural medicine and psychotherapeutic therapies that focus on the mind–body linkage.

The cosmology of People Awareness

People Awareness heralded a major cosmological shift. Whereas in the worldview of Nation Awareness we worshipped an external god, and in the worldview of Wealth Awareness we became atheists, in the worldview of People Awareness we built a relationship with our own personal god – we embraced spirituality.

Spirituality unites people from different faiths by focusing on the values that people share rather than the beliefs that separate them. In addition to promoting equal treatment of people of different religions, People Awareness promotes equal treatment of people of different genders, people of different sexual orientations and people of different ethnicities. There are no barriers to sexual unions in People Awareness. Despite the objections of male religious clerics (mostly operating from Nation Awareness), same-gender marriages are legal, and women have gradually been accepted into the priesthood.

The principal issue that arises with spirituality is that it belongs to a worldview that is only one step removed from the worldview of Wealth Awareness. Consequently, spirituality is often hijacked by well-educated gurus seeking fame and fortune. They use their knowledge of the spiritual world to make money through the vehicle of the self-help movement. The self-helpers are usually people from the more advanced countries who have met their deficiency needs and are looking to meet their growth needs.

Correspondence with the conforming stage of development

The worldview of People Awareness corresponds to the individuating stage of personal development – a focus on freedom and autonomy. At this stage of development, we begin to discover who we are outside our parental and cultural conditioning. We start to let go of our dependency on others and institutions to meet our deficiency needs. We stop being a victim and a complainer; we accept the situation we find ourselves in and take action to create the life we want. This takes courage because we must become responsible and accountable for our life.

Behavioural characteristics

The principal behavioural markers of the worldview of People Awareness are:
  • Democracy through multi-party coalitions
  • Focus on social welfare
  • Elitism not tolerated
  • Redistribution of income to raise the level of well-being for all people
  • Women and men regarded as equals
  • Consensus and open dialogues
  • Focus on emotional intelligence
  • No capital punishment
  • Support for the underprivileged and disenfranchised
  • No discrimination in any form
  • Focus on health prevention and alternative healing modalities.

The transition to Humanity Awareness

The transition from the worldview of People Awareness to the worldview of Humanity Awareness will occur when the people in every nation act together to force their governments to address cross-border global issues of climate change, people trafficking, international crime, the observance of human rights and the elimination of global poverty.

Humanity Awareness will introduce new forms of internet-based democracy that allow people of all ages (stages of psychological development) to participate in policymaking. Certain aspects of this new worldview are now appearing in some communities and nations in various parts of the world.

Humanity Awareness initiative

Other World Views

Clan Awareness

Survival through sharing and reciprocity

Tribe Awareness

Safety through belonging and loyalty

State Awareness

Security through power and strength

Nation Awareness

Security through authority and education

Wealth Awareness

Security through status and influence

People Awareness

Freedom through equality and accountability

Humanity Awareness

Self-expression through personal creativity